Priyanka Bhatia, Co-Founder, was once a Business Journalist who noticed her male colleagues buying properties while she spent on bags, clothes, and spa visits. Though earning well, she wasn’t building wealth. Realizing the lack of financial education among women, including herself, she started her mission to empower 50 lakh women financially.She has been personally mentored by the Cherie Blair Foundation for Women. Among her mentors are Mr. Vijay Kedia and Mrs. Neeru Tiwari, one of India's earliest and successful stock investors and Mr. Gautam Gupta, an expert in debt funds.